Artificial intelligence-based lead propensity prediction

نویسندگان

چکیده

Lead propensity prediction is a data-driven method used to define the value of prospects, by assigning points them based on their engagement with business's digital channels, multiple key attributes correlating attraction proposed services or items. The resulting score closely related financial worth each lead and may be revealing its position in buying cycle. marketing teams can then focus generated leads prioritize most prominent ones improve conversion rates, using assigned scoring step. authors investigated combination approach Artificial intelligence (AI) techniques for lead-scoring process. experimentation shows that random forest (RF) suitable model this task an accuracy 93.04% followed decision tree (DT) 91.47%. In contrast, when considering training time, DT logistic regression (LR) needed shorter time learn from dataset while maintaining decent performances. these models represent promising alternatives RF especially case huge volume transactions prospects big data context.

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ژورنال

عنوان ژورنال: IAES International Journal of Artificial Intelligence

سال: 2023

ISSN: ['2089-4872', '2252-8938']

DOI: https://doi.org/10.11591/ijai.v12.i3.pp1281-1290